Onboarding Brings Customer Data Into DistroScale's Authentic, Measurable and Customized Solution for High Quality Sponsored Content
The Local Media Consortium, representing around 1,200 local news outlets across the country, has struck a deal with native content and advertising platform DistroScale, giving LMC members access to DistroScale’s native content marketplace, the companies announced Thursday.
DistroScale is built to meet the demands of the $43.9 billion content marketing industry, creating pioneering technology to launch the first native digital content marketplace platform that allows participating brands and publishers ways to buy, plan, measure and execute native content marketing campaigns in an efficient, transparent and scalable way, across multiple platforms and screens. At launch, the digital and news media companies who are charter participants of the Distroscale marketplace include Defy Media, Digital First Media, The E.W. Scripps Company, Fanpop and InvestingChannel, totaling more than 600 different U.S.-based web and mobile properties.
The Wall Street Journal
A new technology startup, DistroScale, says it has a solution. And it's already lined up deals with a slew of Web publishers and advertisers looking to ramp up their sponsored content efforts.