24 02, 2015

DistroScale and LiveRamp Partner to Bring Together Data and Native Content

By |February 24th, 2015|Press|

Onboarding Brings Customer Data Into DistroScale’s Authentic, Measurable and Customized Solution for High Quality Sponsored Content

San Francisco, February 24, 2015 – Leading native content marketing platform DistroScale and LiveRamp, an Acxiom company, have inked an agreement in which brands and agencies using DistroScale’s dynamic, scalable and measurable platform to plan, buy, execute and track […]

13 11, 2014

DistroScale And Local Media Consortium Enter Into Native Content Platform Agreement

By |November 13th, 2014|Press|

LMC Members To Offer Brands An Authentic, Measurable and Customized Solution for High Quality Sponsored Content

San Francisco, Nov. 13, 2014 – The Local Media Consortium (LMC), a nationwide alliance of local media outlets, and pioneering native content technology company DistroScale have formed an agreement that will offer LMC members preferred access to DistroScale’s native content […]

15 10, 2014

AdExchanger: Mediasmith Approaches ‘Native-At-Scale’ In Campaign For Children’s Hospital

By |October 15th, 2014|Press|

Distributing the same sponsored posts across a network of sites isn’t a widespread practice – yet.

While planning the media spend for Lucile Packard Children’s Hospital, ad agency Mediasmith turned to Distroscale, which allowed the team to leverage existing content to connect with readers about the hospital at scale.

“Native advertising had a key role to play […]

14 10, 2014

MediaPost: Visible Measures Brings Native Ad Support To DSP

By |October 14th, 2014|Press|

Visible Measures has announced the addition of native ad capabilities to its demand-side platform (DSP), partnering with native supply-side platforms (SSPs) TripleLift, DistroScale and AdsNative for supply.

Visible Measures’ DSP, which launched in May and is called Fabric, was previously focused on video advertisements only.

“Native advertising has emerged as a powerful and effective strategy for […]

14 10, 2014

Visible Measures Launches The First Demand-Side Platform to Integrate Across Multiple Native Ad Exchanges

By |October 14th, 2014|Press|

Partnerships with supply platforms, including TripleLift, DistroScale, and AdsNative, enable real-time bidding and ad buying at scale on a pioneering Demand-side Platform for Native Advertising

BOSTON – To meet the needs of marketers who seek to better connect to consumers via native advertising, Visible Measures, the Engagement Platform for Branded Content, today announced partnerships and […]

19 09, 2014

iMedia: The Dangerous Implications of Native Advertising for Brands

By |September 19th, 2014|Press|

Native advertising has become a very popular topic in the online advertising world. As publishers look for new ways to monetize their sites beyond straight ads, they’re turning to these deeply integrated advertorial executions to incorporate branded content that appeals to their visitors. Some major publishers, like Buzzfeed and Gawker, rely almost exclusively on […]

12 09, 2014

PerformanceIN: Ones to Watch: Native Advertising Companies of 2014

By |September 12th, 2014|Press|

At the end of last year the American statistician and writer Nate Silver tweeted to his 885k followers with a prediction: “I’d guess we have 12-18 months until the population develops herd immunity to ‘viral’ headlines”.

He was referring to what we now know under the various guises of paid and sponsored content, advertorial, or […]

9 09, 2014

NativeMobile: DistroScale Aims to Automate Native Ad Placements

By |September 9th, 2014|Press|

While native advertising is on a tear, it’s not always easy for brands to get it “to scale” in a variety of venues.

That could change, if DistroScale is onto something.

“Brands are currently enamored with sponsored content. But often, a challenge advertisers encounter is that producing effective sponsored content requires doing so on a site […]

8 09, 2014

DistroScale Launches First Native Content Marketplace With Major Publishing Partners

By |September 8th, 2014|Press|

DistroScale Launches First Native Content Marketplace With Major Publishing Partners Including Defy Media, Digital First Media, E.W. Scripps, Fanpop And InvestingChannel Platform Connects Brands and Publishers For Buying, Planning and Executing Native Content Campaigns
Makes Native Content Possible In a Scalable, Authentic And Transparent Way, Across Multiple Titles and Multiple Screens
Demos Available at […]

5 09, 2014

WSJ: Meet DistroScale, Another Company Promising Native Ads at Scale

By |September 5th, 2014|Press|

By Mike Shields

Brands are currently enamored with sponsored content. But often, a challenge advertisers encounter is that producing effective sponsored content requires doing so on a site by site basis, limiting how widely distributed these campaigns can be.

A new technology startup, DistroScale, says it has a solution. And it’s already lined up deals with a slew […]